Visit Britain: Spotlighting MeetGB

VisitBritain appointed us to help raise awareness of MeetGB and its partners in trade, local and regional media.

Objective:

Raise awareness of MeetGB and its partners in trade, local and regional media.

Activity:

Created a robust content plan in the run up to and post event to deliver relevant topical content to target media. Invited and hosted x 6 international media, managing all aspects of their attendance and managed an on-site media centre.

Results:

Reached over 776,000 key people through 35 pieces of quality coverage in target media. Secured attendance from 9 media from the UK, USA, Belgium, Spain and Germany.