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Client
MeetGB By VisitBritain
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Date
2018
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Type
Tradeshows & Events
MeetGB By VisitBritain
VisitBritain appointed us to help raise awareness of MeetGB and its partners in trade, local and regional media.
Objective:
Raise awareness of MeetGB and its partners in trade, local and regional media.
Activity:
Created a robust content plan in the run up to and post event to deliver relevant topical content to target media. Invited and hosted x 6 international media, managing all aspects of their attendance and managed an on-site media centre.
Results:
Reached over 776,000 key people through 35 pieces of quality coverage in target media. Secured attendance from 9 media from the UK, USA, Belgium, Spain and Germany.