IBTM Events: Refreshing a brand

To help change its brand perception and implement a fresh and modern approach to PR and communications.

Objective:

Change the brand perception. Implement a fresh approach to PR and communications.

Activity:

Developed new key messages, tone and style to convey the brand personality. Provided senior level strategic direction and implemented a stakeholder and influencer relations programme and hosted media programmes across IBTM’s events portfolio. Managed a network of international PR agencies and ran on-site media centres at events.

Results:

Reached over 290 million key people and achieved 566 pieces of quality coverage in target media in 2019.