Davies Tanner launches new consumer agency

The Audience, a new specialist brand communications agency servicing the leisure travel sector launches today. Part of the Davies Tanner group, the agency will build on the company’s 25-year history in the hospitality, business events and travel sectors, and allow it to significantly build its growing consumer business.

The Audience provides a dedicated offer for clients targeting leisure travellers, taking a different approach to other agencies by putting audiences at the forefront of strategic planning and activations to deliver campaigns that grow awareness and create loyal brand advocates. The agency’s core services will include PR, social media, digital content design and creation, brand partnerships and influencer relations.

The team behind the agency - Evie Kennedy, Becca Krug and Sue O’Gorman - have significant experience working on marketing and communications campaigns for brands including InterContinental, British Airways, Hilton, The Belfry Hotel & Resort, Sofitel, De Vere, The Exclusive Collection and The Grove.

Commenting on the launch of The Audience, Sue O’Gorman said: “Under the Davies Tanner brand, we’ve long had a strong roster of leisure travel clients and now feels like the right time to focus on growing that side of our business, hence the launch of The Audience.

“Our experience tells us that the most successful campaigns are those that are truly customer centric. Our expert team is fully dialled into the behaviours of consumer audiences and has a deep understanding of the fast-paced digital world that drives ever-changing behaviours. This, along with our always on research, allows us to create programmes that resonate deeply with audiences and make a positive difference for our clients.”

As part of a programme of activity to support its launch, The Audience has partnered with travel journalist Angelina Villa-Clarke to produce the first edition of The Voice, the agency’s regular insights newsletter. The Voice sheds a light on shifting audience behaviours and attitudes and explore the potential impact on consumers of new and emerging trends and social and geo-political factors. The first issue of The Voice can be downloaded here.

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