VisitScotland Business Events
VisitScotland Business Events: Delivering an impactful digital campaign
As part of a long-running relationship with VisitScotland Business Events, we supported the launch and implementation of its first digital campaign, #ideasbecomelegend.
To deliver a cut-through social media campaign amplifying Scotland’s contribution towards shaping the modern world, to attract the attention of the international associations market.
Created Scotland’s first social media and digital campaign for the Business Events market with unique content showcasing sector strengths, all connected with #ideasbecomelegend. Implemented a series of press presentations of #Ideasbecomelegend at tradeshows and with the creation and implementation of the Young Legend of the Year Award.
Over 150 organisations were involved in the campaign over 24 months, with over 90 million impressions and 78 press articles secured.