VisitScotland Business Events: Delivering an impactful digital campaign

As part of a long-running relationship with VisitScotland Business Events, we supported the launch and implementation of its first digital campaign, #ideasbecomelegend.

Objective:

To deliver a cut-through social media campaign amplifying Scotland’s contribution towards shaping the modern world, to attract the attention of the international associations market.

Activity:

Created Scotland’s first social media and digital campaign for the Business Events market with unique content showcasing sector strengths, all connected with #ideasbecomelegend. Implemented a series of press presentations of #Ideasbecomelegend at tradeshows and with the creation and implementation of the Young Legend of the Year Award.

Results:

Over 150 organisations were involved in the campaign over 24 months, with over 90 million impressions and 78 press articles secured.