The Mermaid London: Promoting #MakeMeetingsMatter

Having supported this high-profile London venue for over 10 years, we consistently deliver cut-through campaigns which target their corporate, agency and stakeholder audiences.

Objective

A key focus throughout 2023 is to communicate The Mermaid London’s commitment to supporting Streets of London, a charity which recognises homelessness in London,

Activity

Created overarching campaign theme, #MakeMeetingsMatter. Designed and scheduled a series of social media assets as well as web banners highlighting that £1 for each delegate who attends an event and £5 for each guest attending a Christmas party is donated to the charity. Regular e-shots are designed and distributed alongside media releases, thought leadership pieces highlighting the importance of the #MakeMeetingsMatter campaign, as well as bulletin updates. Provided the client with a wealth of short motion graphics to increase audience engagement across all social media channels.

Results

• Secured coverage in trade publications
• Created and managed web pages
• Increased following on LinkedIn and Instagram
• Successfully gained support from agencies, to promote the #MakeMeetingMatter message to their clients which also aligns with CSR values
• This campaign resulted in an increase of Christmas party enquiries in Q1 and Q2