PCMA: Driving attendees to Convening Leaders

As PCMA’s global agency of record, davies tanner was appointed to conceptualise and manage all aspects of PR and communications around the association’s flagship event, Convening Leaders, which is attended by over 4,500 global members gathering in different cities across the U.S. each year.

Objective:

Raise PCMA’s profile and of its flagship US-based event globally through engaging with and creating content speaking to global audiences, specifically in Europe and Asia Pacific.

Activity:

Invited and secured attendance from a highly targeted list of global B2B media. Managed the media centre and all attending media on-site. Offered counsel, developed content and organised PCMA’s press conference at the event.

Results:

Attracted 21 international and domestic media to attend in-person. Achieved 96 pieces of coverage with an audience reach of 6 million. Ongoing trade and regional coverage months after the event concluded.