Meet In Wales: Boosting a brand profile

We created a strategy and plan to deliver key messages to a highly targeted audience of associations event planners.

Objective:

To support the Welsh Government to boost the destination’s profile in the business events market.

Activity:

We created a Business Events Strategy for Wales to realise its ambitious vision for its business events sector, supported by the activation of a communications plan that showcased sector, region and venue strengths. As part of this we engaged with key partners and stakeholders and created Wales’ first social media campaign for the Business Events market.

Results:

We secured 122 press articles in target media across the globe, with a reach of over 530 million in target media.