InterContinental London – The O2: Launching a global brand

Developed a strategy and media plan for the much anticipated global launch of this luxury London hotel.

Objective:

To successfully promote the launch of a high-profile new London hotel.

Activity:

Created the hotel’s positioning, strapline and messaging before activating a comprehensive programme of content, media reviews and brand partnerships target a business and consumer audience.

Results:

The launch campaign delivered over 8.75 million impressions with coverage in The Telegraph, The Times, Independent, Sunday Times Travel Magazine, Huffington Post, Greenwich Visitor, Forbes, Expedia, Square Mile, The Business Travel Magazine, Buying Business Travel.