De Vere: Creating Brand Partnerships

Following a rebrand to put its elegant Mansion Houses at the heart of its portfolio of country estate hotels and modern executive centres across the UK, our long-standing client, De Vere, briefed Davies Tanner to target a new, more affluent audience.

Activity
Leveraging our exceptional network of contacts, the team activated a programme of outreach to secure appropriate media and influencer stays and to create brand partnerships and place competitions that extended the brand’s reach to the new target audiences.

Results
We continue to deliver regular message-rich coverage across all target titles, including The Times, Grazia, Harpers, The Guardian, The Telegraph and Forbes and with influencers including Hugo & Ursula, Bean & Bear and Barry the Pug.

We negotiate and deliver partnerships with brands including Jaguar Land Rover, The Den Kit Co, Bloomsbury Publishing, Lexus, Denbies and Bombay Sapphire which extend the reach of campaigns with cut through coverage and build De Vere’s customer database.

To supplement outreach, we have placed impactful competitions with titles including Marie Claire, Men’s Health and Hello!