Farnborough International Exhibition & Conference Centre: Launching a new venue

Following plans to create a £30 million, 10,000 capacity events venue at Farnborough International, we delivered a PR programme to amplify the launch of its new venue to a meetings and events audience.

Objective:

Amplify the launch of its new venue to a meetings and events audience, over a two-year period.

Activity:

Implemented a month by month pre-launch content plan, including hosting select M&E media on site tours and at a pre-launch event, secured regular thought pieces in target media and implemented an ambassador programme to engage with key industry stakeholders.

Results:

Secured over 239 pieces of coverage reaching over 201million over the duration of the campaign, with regular coverage in regional media including BBC South and across all M&E titles.