De Vere: Amplifying a new brand

Delivered an impactful PR programme to amplify the launch of its newly refurbished portfolio of hotels.

Objective:

Amplify the launch of its new brand and refurbished portfolio of hotels, gaining maximum positive coverage.

Activity:

Created and implemented an intensive content and engagement programme targeting key media titles and influencers and secured a series of brand partnerships.

Results:

Impactful coverage across the spectrum of target consumer media including The Times, The Daily Telegraph, Marie Claire, Harpers Bazaar, Metro and Daily Mail.