Citadines Islington London: Launching a new brand during the pandemic

As part of a wider retainer, we launched the newest property in their UK portfolio, Citadines Islington London.

Objective:

Launch the newest property in the Citadines Apart’hotel UK portfolio, with a robust and flexible PR plan, which ensured activity could still progress despite any Government COVID-19 restrictions that were in place.

Activity:

Secured a series of thought leadership pieces, interviews with key spokespeople, and news content and created meaningful brand partnerships with local and national wellness, food and beverage businesses and attractions.

Results:

The campaign delivered over 60 pieces of coverage, reaching over 97 million people globally​ through coverage in The Mail on Sunday, Mail Online, The Sunday Mirror and the Sunday Star, Luxurious Magazine, Boutique Hotelier, The Caterer, Business Traveller, Serviced Apartment News and Relocate Magazine.