Citadines Islington London
Citadines Islington London: Launching a new brand during the pandemic
As part of a wider retainer, we launched the newest property in their UK portfolio, Citadines Islington London.
Launch the newest property in the Citadines Apart’hotel UK portfolio, with a robust and flexible PR plan, which ensured activity could still progress despite any Government COVID-19 restrictions that were in place.
Secured a series of thought leadership pieces, interviews with key spokespeople, and news content and created meaningful brand partnerships with local and national wellness, food and beverage businesses and attractions.
The campaign delivered over 60 pieces of coverage, reaching over 97 million people globally through coverage in The Mail on Sunday, Mail Online, The Sunday Mirror and the Sunday Star, Luxurious Magazine, Boutique Hotelier, The Caterer, Business Traveller, Serviced Apartment News and Relocate Magazine.