VisitScotland Business Events
As part of a long-running relationship with VisitScotland Business Events, we supported the launch and implementation of its first digital campaign, #ideasbecomelegend.
Objective
To deliver a cut-through social media campaign amplifying Scotland’s contribution towards shaping the modern world, to attract the attention of the international associations market.
Activity
Created Scotland’s first social media and digital campaign for the Business Events market with unique content showcasing sector strengths, all connected with #ideasbecomelegend. Implemented a series of press presentations of #Ideasbecomelegend at tradeshows and with the creation and implementation of the Young Legend of the Year Award.
Results
Over 150 organisations were involved in the campaign over 24 months, with over 90 million impressions and 78 press articles secured.
At VisitScotland Business Events, we continue to enjoy an excellent relationship with Davies Tanner. Their advice, guidance and counsel during the pandemic has been invaluable, not only to us, but to our stakeholders here in Scotland.
Neil Brownlee
Head of Business Events, VisitScotland