“New Year, New You” was certainly the motto at the Scottish Event Campus as we kicked off 2017.
Following over 30 successful years hosting events, the addition of the Armadillo and The SSE Hydro to the site and countless guests visiting the event campus, the Scottish Exhibition + Conference Centre became the Scottish Event Campus.
Here at davies tanner we worked our PR magic and secured a huge 34 pieces of industry media coverage for our client, with the overall circulation totalling a staggering 1,600,166 readers.
Here’s a snippet of the coverage frenzy that followed:
Peter Duthie, Chief Executive explained the rationale behind the rebrand and new logo:
“The decision and announcement comes at a time when the company has seen changes in the nature of the business it now operates. The name Scottish Event Campus (SEC) better describes the site, is more representative of what we do and reflects a vision for the future. For clarity, our three buildings will be known as The SSE Hydro, SEC Armadillo and the original building, SEC Centre.
We believe that this is the perfect time for a revamp of our brand, building on the success of the business to date. Historically, we have found that many people don’t necessarily realise that all of our buildings are part of the SECC.” Read more…
Are you planning a re-brand and looking for PR support to launch your new brand? Get in touch…