The Business of Events is a cross sector not for profit series of events and reports, designed to raise the importance and profile of business events in the UK, as an economic, policy and societal driver.

We achieve this through bringing together leaders from across the business events sector to connect with government, policy makers and influencers, public sector organisations and politicians.

These events are supported by several strategic and supporting partners, including the Department for Digital, Culture, Media & Sport, the All Party Parliamentary Group for Events, VisitBritain and the Business Visits & Events Partnership.

Please check back for updates on the events and reports.

Just announced: UK Policy Forum Programme

We are delighted to announce the programme for the upcoming UK Policy Forum, which will be held at the QEII Centre on 02 November 2022. Download a copy of the programme below.

Thought Leadership:
The Business of Government

Market sector reports

International Planner Sentiment Report

We are delighted to launch the first of a series of market sector reports, The Business of Events: International Planner Sentiment Report.

This report surveyed three key business audiences from the international buyer community; Corporate event planners, Association planners and Agency planners across the United Kingdom, Western Europe and North America.

Respondents were asked what areas they considered to be important when selecting a destination or major venue in a post pandemic environment. The questions focussed on twelve specific areas, ranging from accessibility and ease of travel, through to venue quality and suitability and respondents were asked to rank each on a simple scale of 1 – 10, with 1 being regarded as not very important and 10 as very important.

Partnership opportunities

The Business of Events, as a not-for-profit initiative, is able to deliver its programme of activities thanks to the generous support of its strategic and commercial partners.

These activities provide the perfect opportunity to promote your organisation as a brand leader, share a platform with sector leaders, government and influencers, help shape content and deliver key messages to industry and policy makers.

We have a range of cost-effective partnership opportunities available for our 2022 programme, which include:

  • Brand recognition in all pre-marketing materials
  • Logo recognition at events within all materials
  • Partner video to be played during event break outs
  • Recognition in media releases and content
  • Recognition across all social media activity
  • Speaker/panel opportunity for one representative
  • Opportunity to invite Government/Policy representative
  • Complimentary tickets to events
  • Invitation to the Parliamentary Reception & Dinner

Please contact to discuss all available opportunities.