The Belfry Hotel & Resort, an award-winning luxury hotel and resort in Royal Sutton Coldfield, North Warwickshire, has announced Chris Eigelaar’s promotion to Resort General Manager.

Chris, who joined The Belfry in 2018 as General Manager, has over 20 years of experience in the hospitality sector having worked in hotels and resorts across the UK, including DoubleTree by Hilton, Locke Hotels, Sofitel, The Midland Hotel and QHotels. Having grown up in the hospitality industry in South Africa, Chris Eigelaar’s vast experience within the sector is a huge asset to The Belfry.

Commenting on his promotion to Resort General Manager, Chris Eigelaar  said: “It is an honour to take on the role of Resort General Manager and continue to deliver and build on what we’ve created at the Belfry and ensure we retain our position as a major player in the hospitality industry, while still offering our guests the same warm and welcoming award-winning Belfry experience that we are renowned for. I am looking forward to exploring new opportunities with the Belfry team.

“It has been a difficult time for the hospitality industry and there’s still a long road ahead of us given hotels and venues aren’t yet permitted to operate at full capacity however, now that vaccinations have begun does mean there’s light at the end of the tunnel.”

The hospitality and events sectors have been especially badly hit during the pandemic however, the resort still has a number of successes to celebrate. The Belfry Hotel & Resort was recently announced as the venue for the much-anticipated Betfred British Masters 2021, and was recently awarded for its high-quality facilities and exceptionally high standard of service, as it retained its position as the World’s Best Golf Hotel, England’s Best Golf Hotel and England’s Best Golf Course at the World Golf Awards, and England’s Leading Resort and England’s Leading Conference Hotel at the World Travel Awards.

The Belfry has invested and adapted to ensure the resort is safe for all guests and staff with its ‘Our Pledge To You’ initiative, which showcases the resort’s commitment to meeting the highest standards cleanliness procedures and protocols across all areas of the resort. Guests can rest assured that The Belfry has been awarded AIM secure accreditation, the UK’s only recognised quality standard for the meeting industry, and the ‘We’re Good to Go’ industry standard which recognises that they have followed government and industry COVID-19 guidelines.