This summer, following the whirlwind that was the Brexit vote, we kept our noses firmly to the ground for the latest trends in inbound tourism to the UK , one of which was a growth in visitors to London from Asian markets.
We recognise the London hotel market as being a highly competitive field, however UK Tourism is a resilient industry that has maintained a hotel ‘boom’ in the capital for many years. Tourism has contributed to rebuilding the UK economy since the recession; opening up business, driving trade, encouraging greater capital investment, creating jobs and increasing prosperity. We’re keen to support the London hotel market in its quest to remain ahead of the game in attracting visitors from all over the world and in particular to capitalise on the growth of the Asian tourism market.
With the help of our colleagues at VisitBritain and London & Partners, we have created a handy guide containing a carefully collated combination of facts and figures behind the Asian tourism boom, along with expert advice on how you can adapt your business for the Asian tourist.
This guide will provide some useful hints, tips and insights into how hoteliers can attract the Asian market, and maximise their guest experience whilst in London.
Read our guide here.