Meetings and events industry leaders will discuss methods of creating memorable brand experiences using gamification, design thinking and “smart noise” at the 2018 PCMA ICESAP Annual Conference on 7-9 November in Bangkok, Thailand. The three-day education and networking event targets professionals in the growing Asia Pacific MICE industry.

This year’s “Interaction with Intention” programme has been specifically designed to ensure business events strategists gain tangible learnings that will have a positive impact on their future events.

Sherrif Karamat, PCMA President and CEO, said: “Participants in this year’s conference can expect an event geared at creating maximum business connections and opportunities in this dynamic and rapidly growing market. We pride ourselves on the quality of the education on offer and together with our speakers in the lovely city of Bangkok, we can ensure participants at our Annual Conference have the most positive, productive and rewarding experience.”

Nathanael Noiraud, investor and founder of N-Strategy Consulting Services (NSCS) will discuss how to use digital marketing to create engaging behaviour and build a viral brand. Srikrishna Vadrevu, CEO and co-founder of SigMax-e Services, will speak on how to generate business success by adopting an entrepreneur mindset and embracing disruption.

Other speakers include:

  • Vivien Koh, managing director of VK Transformation, on accessing new customer segments.
  • Songpathara Snidvongs, founder and CEO of MindDoJo, on how to create unique experience with design thinking strategies and how to use gamification to create emotionally impactful events.
  • Juliano Lissoni, managing director of MCI Group Canada, on how to gather the best data to create an impressionable live experience.

Cutting-edge presentations will take place in the Business of Events Studio and the full programme of networking opportunities and education sessions will offer insight on key issues affecting the region’s industry.

A catalyst for creating meaningful business connections, the 2018 PCMA-ICESAP Annual Conference delivers both valuable networking opportunities and first-class tailored education to empower participants to elevate their performance, strengthen their community and inspire their event creation.

To register for the event at the Sofitel Bangkok Sukhumvit Hotel in Thailand, visit