Silverstone has appointed UK-based business events, travel and tourism communication specialists, davies tanner, as its retained agency for a wide ranging B2B communications brief.

Led by Senior Account Director Becca Krug, davies tanner will focus on building the profile of the Silverstone brand and the venue’s unique capabilities for the meetings, events, conferences and incentives sector in the UK.

Angela Colley, Head of MICE Sales at Silverstone Circuits Ltd., said: “We’re excited to be working with the team at davies tanner. It is crucial that we work with an agency that has in-depth knowledge of the meetings and events industry and strong media and industry contacts deliver a highly targeted brand awareness programme. The team from davies tanner not only demonstrated very significant experience and competence in this area, but also the creativity and tenacity to really drive things forward.”

Becca Krug, Senior Account Director at davies tanner commented: “We are thrilled to have been appointed to work with such an iconic brand and venue as Silverstone at what is a very exciting time for the circuit. The capabilities of the venue and the talent and expertise of the on-site events team are second-to-none and we’re looking forward to working together to put the home of British motor racing back in pole position for meetings and events planners.”

Silverstone is one of Britain’s most iconic event venues, with 12,500 square metres of flexible space that can cater for groups from 2 to 3,000. As well as state-of-the-art meetings spaces, the venue and its expert team offers a range of exhilarating team-building challenges including Driving Experiences, track days which are ideal for product launches and demonstrations and the Pit Stop Challenge, where teams work together to be the fastest to complete an F1 tyre change in one of the venue’s 40 Pit Garages.