Reports and guides

It’s time. As the world begins to slowly reopen and prepares to meet again, it’s time for us to focus on reengaging with our audiences, restoring our networks, rebuilding our pipelines and doing business once more.

During the past year our team have been using their skills and 24 years of expertise across the business events sector to help our destination and venue clients prepare themselves for a new future. Now it’s time to help you.

Destination marketing is going to be crucial in not only rebuilding a damaged global business events industry but also to drive a much wider economic recovery, as many sectors look to reengage with their audiences and markets. This report looks at the appetite for marketing and communications as the sector reopens following the pandemic.

Pre-pandemic, marketing, and communications plans could take several months to develop and deploy, but today, in a much faster-moving environment, communications need to be far more agile and flexible.

That’s why we have used our crisis communications models and strategies to develop this Five-Step Guide to Revival, which provides a framework for you to create and deliver the type of content and messages designed to keep conversations going and to build confidence in your business.

This summary report contains highlight information relating to the current sentiment of both business events destinations and meeting planners, along with insights into the future market outlook.

It has been produced to assist our clients to gain a better understanding as to the existing opinions that exist globally, and to specifically help develop content and communication strategies that reflect the current landscape.