InterContinental London – The O2
Developed a strategy and media plan for the much anticipated global launch of this luxury London hotel.
Objective
To successfully promote the launch of a high-profile new London hotel.
Activity
Created the hotel’s positioning, strapline and messaging before activating a comprehensive programme of content, media reviews and brand partnerships target a business and consumer audience.
Results
The launch campaign delivered over 8.75 million impressions with coverage in The Telegraph, The Times, Independent, Sunday Times Travel Magazine, Huffington Post, Greenwich Visitor, Forbes, Expedia, Square Mile, The Business Travel Magazine, Buying Business Travel.