ICC Wales

As part of a comprehensive two-year launch strategy, we positioned the International Convention Centre Wales (ICC Wales) as an exciting new destination for business events to an audience of global meetings and events buyers and media.

Objective

Launch the International Convention Centre Wales (ICC Wales) as an exciting new destination for business events to an audience of global meetings and events buyers and media.

Activity

Devised a launch strategy, to include an official launch at IBTM World and implemented a programme of regular news, thought leadership, interviews, stakeholder and client engagement as well as creating whitepapers and running press presentations.

Results

67 pieces of coverage achieved for the launch reaching over 538million over six months, with coverage in publications including Conference News, Boardroom, Focus on Travel News, Master Meeting. 83 clients and stakeholders attended a Business Accelerator round table.

You only have one chance to make a first impression and we wanted the very best public relations support when we launched the UK’s most exciting new events venue at International Convention Centre Wales. With their creative vision and a strong network of connections within the meetings industry, the team at Davies Tanner was the obvious choice to propel our message and establish the venue’s credentials to a global audience.

From an innovative Feastival in the Foundations during construction to our spectacular ‘takeover’ sponsorship of the M&IT Awards, Davies Tanner came up with some engaging ideas to get us noticed during the build-up and keep the momentum going once we were up and running. We know they will be a most valuable asset once again as we look forward to reopening for events and bouncing back from the effects of the pandemic.

Vanessa Russell

Marketing Director, ICC Wales

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