The industry’s leading association for small to mid-sized global meeting focused venues, IACC, has today announced the appointment of integrated PR and communications specialists davies tanner and UP THERE, EVERYWHERE to support its new business strategy.

The move, designed to create and deliver a new programme of integrated content for IACC across multiple platforms, will see the specialist agencies adopt a united and global approach to IACC’s media communications and digital marketing strategy.

With over 20 years’ experience in the events industry, creative PR specialist davies tanner will leverage its stakeholder network and media connections in the global business tourism and events sector to support and extend the reach of the IACC brand worldwide and secure wider engagement in IACC’s market-leading research and trends activities. PR campaigns and live events delivered by davies tanner will be aligned with new innovative digital content led by cloud-based agency UP THERE, EVERYWHERE.

IACC’s CEO, Mark Cooper, commented, “We are delighted to have brought on board two specialist PR and digital marketing agencies for IACC to build upon the momentum of our current research, education and training programmes for our members whilst securing a deeper engagement with the global meetings industry.

Mark continues, “Delivering industry knowledge and value to our members has always been a key focus for IACC and this approach perfectly aligns our renewed marketing and digital content strategy with a global PR focus as we look to further grow awareness of IACC as a brand meeting planners can trust to deliver exceptional meeting experiences.”

In addition to IACC’s membership base expanding in key markets including the Americas, Europe and Asia, the association is launching phase two of its innovative research-based Meeting Room of the Future™ initiative which works in collaboration with global leaders in conference and meeting space design, technology, hospitality, delegate collaboration and conference management to help transform the meeting experience of delegates at IACC venues worldwide.