IACC Americas Connect
davies tanner was appointed to raise awareness and media engagement around IACC’s annual flagship event for the Americas region, IACC Americas Connect, which in 2019 took place in Toronto, Canada.
Objective
Secure comprehensive, key message rich coverage of IACC Americas Connect across global trade media to reach an international audience of event professionals.
Activity
Invited and secured attendance from target international B2B media and implemented a programme of content (blogs, social media and press materials) to distribute in the run up to, during and post the event.
Results
Achieved 27 pieces of high-quality press coverage in target media, with an audience reach of 937,624.