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Hilton, Brayford Hotels and leaf HOSPITALITY Reveal First Glimpse of DoubleTree by Hilton Hull

Upscale Brand Prepares to Welcome Guests in UK City of Culture

Hilton Worldwide (NYSE: HLT) has revealed plans to introduce its upscale DoubleTree by Hilton brand to Hull, following an agreement with Brayford Hotels. Independent UK hotel Management Company, leaf HOSPITALITY will manage the forthcoming hotel when it opens.

DoubleTree by Hilton Hull is currently under development in Ferensway and is expected to open in late 2017 as Hull continues its 365 day transformative arts and culture programme as part of its UK City of Culture status. The new hotel will join more than 465 DoubleTree by Hilton hotels in 40 countries and territories across the globe.

The hotel will incorporate a range of premium leisure and business facilities, including 165 upscale guestrooms, a branded destination restaurant and bar and a 1000sqm pillar-free ballroom designed to attract large-scale conferences and events to the city.

Richard Farrar, founder of leaf HOSPITALITY commented, “We are delighted to be working with the Brayford team again who I know will deliver a first class hotel for Hull.  There’s a real buzz about Hull and a shortage of premium hotels in the city centre but the market is robust and continuing to develop. Now more than ever, the spotlight is on the city to accommodate a rise in business visits and a steady growth in leisure tourism anticipated as a result of Hull’s City of Culture status next year and we’re confident of its long term sustainability as a vibrant leisure and business destination.”

The announcement comes on the back of news that leaf HOSPITALITY secured the management agreement to run the focused service Hampton by Hilton, currently under development at Humberside Airport. The company now has four management agreements in the UK, taking it another step closer to achieving its target of having 20 hotels under management by 2025. The new build hotel is located in Hull’s city centre, and marks leaf’s third contract with developer Brayford Hotels, having already worked with them to manage the  DoubleTree by Hilton Lincoln.

Leigh Hall, Director of Brayford Hotels, commented, “Having already established a great working relationship with leaf HOSPITALITY for previous developments, we know they are the ideal partner to bring this hotel to market and ensure its success. With the mix of accommodation, dining and banqueting facilities for up to 1,000 delegates, it was important for us to bring an established hotel management company on board. DoubleTree by Hilton’s appeal as a globally recognised brand, paired with leaf’s comprehensive knowledge of the full sales, revenue and marketing mix across both the leisure and corporate sectors will ensure an exceptional guest experience in Hull.”