Farnborough International
Following plans to create a £30 million, 10,000 capacity events venue at Farnborough International, we delivered a PR programme to amplify the launch of its new venue to a meetings and events audience.
Objective
Amplify the launch of its new venue to a meetings and events audience, over a two-year period.
Activity
Implemented a month by month pre-launch content plan, including hosting select M&E media on site tours and at a pre-launch event, secured regular thought pieces in target media and implemented an ambassador programme to engage with key industry stakeholders.
Results
Secured over 239 pieces of coverage reaching over 201million over the duration of the campaign, with regular coverage in regional media including BBC South and across all M&E titles.