The Events Industry Council, the global voice of the business events industry on advocacy, research, professional recognition and standards, has appointed UK-based business events, travel and tourism communication specialists, davies tanner, as its retained agency for a wide ranging global B2B communications brief.
The account, led by Client Services Director Becca Krug, will focus on raising the profile of the Events Industry Council and supporting the implementation of its international growth and engagement strategy.
Amy Calvert, Chief Executive Officer, Events Industry Council said: “It is important for the EIC to work with an agency that has the experience, connections and knowledge of the business events industry to support us and our partners as we look to expand and ensure the broadest reach of the critical resources and insights available through our global collaborations in a post-pandemic world. We’ve found exactly those credentials in the team at davies tanner and we look forward to working together in partnership to achieve our ambitious objectives.”
Becca Krug, Client Services Director, davies tanner commented: “We are so pleased to have the opportunity to work with and support the Events Industry Council as it expands globally. The organisation represents the leading associations and businesses within the global events industry, a sector worth over one trillion dollars prior to the pandemic, and is a vital voice and we look forward to supporting the team as together we implement its ambitious strategy to support the industry as it begins to fully reopen and recover.”
The Events Industry Council’s more than 30 member organisations represent over 103,500 individuals and 19,500 firms and properties involved in the events industry. The Events Industry Council’s vision is to be the global champion for event professionals and event industry excellence.
davies tanner is an independent, established and specialist communications agency dedicated to delivering engaging and powerful PR strategies and campaigns for the travel, tourism and hospitality industry.