De Vere
Delivered an impactful PR programme to amplify the launch of its newly refurbished portfolio of hotels.
Objective
Amplify the launch of its new brand and refurbished portfolio of hotels, gaining maximum positive coverage.
Activity
Created and implemented an intensive content and engagement programme targeting key media titles and influencers and secured a series of brand partnerships.
Results
Impactful coverage across the spectrum of target consumer media including The Times, The Daily Telegraph, Marie Claire, Harpers Bazaar, Metro and Daily Mail.
We contracted Davies Tanner in 2010 to develop and implement our B2B PR strategy and in 2018 B2C communications was added to their remit. We’ve been delighted with the results we’ve seen. The team has a clear understanding of our business objectives, responds quickly and professionally to our requests and develop stories and media hooks that continue to elevate our presence in the industry. The team takes a proactive approach working across the spectrum of B2B and B2C media and influencers resulting in an outstanding level and quality of media coverage.
James Parkinson
Director of Marketing, De Vere