Citadines Islington London
As part of a wider retainer, we launched the newest property in their UK portfolio, Citadines Islington London.
Objective
Launch the newest property in the Citadines Apart’hotel UK portfolio, with a robust and flexible PR plan, which ensured activity could still progress despite any Government COVID-19 restrictions that were in place.
Activity
Secured a series of thought leadership pieces, interviews with key spokespeople, and news content and created meaningful brand partnerships with local and national wellness, food and beverage businesses and attractions.
Results
The campaign delivered over 60 pieces of coverage, reaching over 97 million people globally through coverage in The Mail on Sunday, Mail Online, The Sunday Mirror and the Sunday Star, Luxurious Magazine, Boutique Hotelier, The Caterer and Business Traveller, Serviced Apartment News and Relocate Magazine.
We enjoy working with the whole team at Davies Tanner. As well as being professional with great industry knowledge, they are a great group of people to work with. During tough times the team could be relied upon to be responsive and supportive. We look forward to continuing working with them.
Anita Benyon
Marketing Manager UK & Germany, The Ascott Limited