Gail Aldridge,
Marketing Director, The Belfry Hotel & Resort
What are the main challenges you’ve faced during the pandemic when it comes to brand presence and awareness, and how have you overcome them?
Our main challenge during the […]
SIMON HUGHES, CHAIR, BUSINESS VISITS & EVENTS PARTNERSHIP
“After
several months of lobbying, and providing significant amounts of evidence and
research to government, and working closely in partnership with our colleagues
at DCMS, we are delighted that today the […]
‘Hindsight is a wonderful thing’ – only if your business is affected by all the same influences next year as it was this. The reality is, of course, that change is a constant in our […]
davies tanner takes a look at the ways in which the MICE industry can embrace the positives and avoid the pitfalls presented by a more discerning consumer.
In recent years we’ve become used to hearing about […]
By Richard Jebb, Head of Content at davies tanner
Advertising and traditional media still work in the digital age, but your opportunity to engage is shorter. Your target audience is spread across multiple media and your […]
By Lizzie McMahon, Account Manager at davies tanner
There is no truer context for the saying ‘knowledge is power’ than when it comes to career progression. Industry knowledge and in-depth ‘know-how’ are key to unlocking […]
By Becca Krug, Senior Account Director at davies tanner
The GDPR deadline is fast approaching. After Friday (25th May 2018), if you’re not prepared for the European Union’s General Data Protection Regulation (GDPR) your business will […]
By Richard Jebb, Head of Content at davies tanner
The business of conferences, events and meetings exist in a world influenced by factors that also influence the development of every other industry. I’m setting aside thoughts […]
By Becca Krug, Senior Account Director at davies tanner
The lines between PR strategy and SEO content strategies began blurring around a decade or so ago. Today, we look to the possibility that the two may […]
By Sue O’Gorman, Marketing Director at davies tanner
It’s a general rule in PR and marketing that you should tell brand stories and create brand experiences that are emotive – make them appeal to emotions. Even when […]
