The Ascott Limited, one of the world’s leading serviced apartment groups, is set to further solidify its presence in Africa after successfully signing two properties in Morocco as part of its Middle East, Africa and Turkey (MEAT) portfolio. Citadines Racine Casablanca and Citadines Connect Belvedere Casablanca will add 183 rooms to Ascott’s existing MEAT portfolio, in line with the group’s ambitious expansion plans in the region.
Ascott will introduce its expertise in operating serviced residences to Morocco, entering into a management agreement with Life Square, one of the leading real estate developers in North Africa, to launch its first property in the country: Citadines Racine Casablanca in Q2 of 2022. Furthermore, Ascott is also partnering with one of Morocco’s most well-established real estate conglomerates, Chrifi Alaoui Immobilier SARL to launch Citadines Connect Belvedere Casablanca. The property, slated to open in 2023, will mark the first iconic ‘Citadines Connect’ brand in the MEAT region.
Citadines is Ascott’s prominent serviced residence brand in Europe, popular amongst travellers across the world for its flexibility, practicality and well-connected neighbourhoods. The serviced apartments will serve both leisure and business travellers, from around Europe and internationally.
Mr. Vincent Miccolis, Ascott’s Regional General Manager for the Middle East, Africa, Turkey and India, says: “With an ever-growing demand for serviced residences and the absence of internationally branded apart-hotels in Morocco to meet the demands of international corporate travel, we are delighted to introduce Ascott’s award-winning brand, ‘Citadines’ in Casablanca, to contribute to the country’s growth in tourism and boost the city’s hospitality supply standards. We are excited about these new ventures and look forward to welcoming our guests to Casablanca.”
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Citadines Racine Casablanca
Located in the business district of Racine, in the heart of Casablanca, the property will comprise 123 rooms, including 80 chic studio units, 23 spacious one-bedroom units and 20 comfortable two-bedroom units. The property will also feature a state-of-the-art gym and sports facilities, an exquisite resident lounge and a lavishly decorated restaurant.
Citadines Racine Casablanca is easily accessible from across the city; it is a 15-minute drive from Casablanca’s main train station – Casa Voyageurs and the Marché Central tramway station. Guests seeking both short and long stay options will benefit from its ideal location in the city’s central business district, while being a few minutes’ drive away to the city’s well-known Anfaplace shopping centre, and with an easy reach to Morocco Mall.
Citadines Connect Belvedere Casablanca
The boutique-style property is located within the Belvedere district of Casablanca, strategically situated at the intersections of ‘Boulevard de la Resistance’ and ‘Boulevard Mohammed V’, the two main arteries of the city. Enriched with Casablanca’s vibrant architectural heritage, the property is also classified as a historical site by the local authorities.
The new partnership with Ascott and Chrifi Alaoui Immobilier SARL will see the historical property converted into a hotel incorporating the Citadines Connect brand standards, which showcase the cultural heritage and style of the external façade of the property. Through this partnership, Citadines Connect Belvedere Casablanca will offer guests the perfect blend of urban hotel experience and a deep-rooted understanding of Casablanca’s high-spirited culture, showcasing 60 keys inclusive of elegantly designed Standard rooms and sophisticated Deluxe rooms, alongside a state-of-the-art rooftop gym, a lavish guest lounge and a quaint Café. Guests can conveniently explore Casablanca’s vivid and eloquent attractions as the property is within a two-minute walk from the Tramway Station and a 15-minute walk from Casa Voyageurs, a short distance from the Prince Moulay Abdellah neighborhood, the old medina and the prestigious Hassan II Mosque, the second-largest functioning mosque in Africa.